Chris Boomhower

e-commerce professional

My mission is to develop engaging and effective e-Commerce websites that allow companies to grow with new technologies while increasing revenue and brand awareness.

  • Cross Platform Retailing: Development and implementation of online and traditional marketing for brick-and-mortar and eCommerce storefronts.
  • Leadership and management: Successfully lead cross-functional teams to implement new business initiatives and improve upon current processes
  • ROI and Performance Monitoring: Analyzing site, social media, and customer/order data to maximize ROI and optimize website functionality.

Chris Boomhower

e-commerce professional

My mission is to develop engaging and effective e-Commerce websites that allow companies to grow with new technologies while increasing revenue and brand awareness.

  • Cross Platform Retailing: Development and implementation of online and traditional marketing for brick-and-mortar and eCommerce storefronts.
  • Leadership and management: Successfully lead cross-functional teams to implement new business initiatives and improve upon current processes
  • ROI and Performance Monitoring: Analyzing site, social media, and customer/order data to maximize ROI and optimize website functionality.

My Skills

Platform & Application Experience

Some of the tools I regularly use


e-Commerce Leader

Southern Anesthesia & Surgical, Inc.
July 2015 - Present

Responsible for the operation of two e-Commerce sites, multiple informational sites, and two direct reports. Responsibilities include: online marketing (paid search, email, and display marketing), SEO optimization, content calendar and scheduling, e-Commerce and marketing reporting, vendor and contractor management, developing inter-departmental relationships to provide fully self-service website, and maintaining brand awareness.

Responsibilities:
  • Team management
  • Digital marketing
  • Marketing automation
  • Vendor management
  • Project management
Experience:
  • Partner with the VP of Sales and Marketing in heading up the company's digital evolution
  • Migrating multiple platforms to new, automated systems

Web Design & Management

Freelance
August 2008 - Present

Began freelancing in 2012 by designing a website for Glenforest School in West Columbia, SC. Since 2012, I have designed websites, promotional flyers, web content, and more for numerous small businesses and organizations including USC Head Baseball Coach Chad Holbrook’s Win Anyway Foundation.

Responsibilities:
  • Website design and development
  • Graphic design
  • Invoicing, billing, etc.
Experience:
  • Networking with local businesses
  • Expand CMS and e-Commerce knowledge with Wordpress and Shopify

e-Commerce Director

Jewelry Warehouse, Inc.
August 2008 - July 2015

Responsible for day-to-day operations of four e-Commerce websites and seven to twelve direct reports. Responsibilities included: in-store and online marketing, social media marketing, email marketing, brand growth, customer acquisition, shipping/fulfillment, warehouse management, new hire interviews and employee management, vendor management, and loyalty program management.

Responsibilities:
  • Manage four e-Commerce websites
  • Warehouse management
  • Customer service management
  • Shipping/Fulfillment management
Experience:
  • Great job at a reputable local business
  • Ever-evolving project scope provided new experiences
  • IT support experience

Portfolio

Education & Professional Development

  • June 2016Internet Retailer Conference & Exhibition

    Attendee: Initiated relationships with two vendors for email marketing and ppc management. Chicago, IL.
  • February 2014Internet Retailer Design & Mobile Conference

    Speaker: Using a hybrid approach to mobile web design, in conjunction with UniteU Ecommerce. Orlando, FL.
  • June 2013Internet Retailer Conference & Exhibition

    Attendee. Chicago, IL.
  • 2008University of South Carolina

    B.A. English Language & Literature